A POP-UP IN A POP-UP WITH SCANDINAVIAN INTERIOR DESIGNER GUSTAF WESTMAN

The worlds smalles furniture store? Together with the Gustaf Westman Objects I created a pop-up in Oatlys soft serve pop-up shop in Amsterdam during the summer of 2023.

Lines were constant for 4 days. Over 500+ pieces of content created by visitors and influencers. And the media interest was huge with some of the biggest lifestyle media outlets writing articles about the project.

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COLLAB STRATEGY: A SOFT SERVE POP-UP IN AMSTERDAM

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COLLAB STRATEGY: STOP AMENDMENT 171